These days, there is no better way to deliver a message or promote an idea than using the ever-expanding world of new media. Whether it’s through videos or social networking, innovative websites or simply offering the news, the Internet has revolutionized the way we receive and contribute information. Republicans have pioneered the use of new media in both issue and candidate campaigns. We are highlighting this innovative component that has enhanced our ability to inform, persuade and share at SRLC 2010.
We are pleased to announce that one of the premier political strategy firms in the U.S., FLS Connect, has partnered with SRLC 2010 to present the New Media Challenge at the Southern Republican Leadership Conference in New Orleans April 8 to 11, 2010. FLS Connect has long had an outstanding reputation of cutting-edge approaches in using “state-of-the-art technology with pioneering minds to develop programs that deliver the right message to the right people at the right time.”
According to Charlie Davis, SRLC Director, “The goal of the competition is to tap into the competitive spirit at each state organization, to share best practices heading into the 2010 cycle and, of course, to have a little fun.”
A champion and runner-up will be chosen in each of the following categories – Website, Email Campaign, Facebook, Twitter, Viral Video and Independent Social Network.
An overall winner will also be selected.
Finalists in each category will be announced in March and the winners will be announced and congratulated at the conference. State party staff as well as consultants (if applicable) will be recognized for their accomplishments. The winners will be chosen by an independent panel of experts.
75% of each score will be based on the details below, 15% on the effectiveness of SRLC 2010 promotion and 10% will be left up to the judge’s discretion.
Best State Party Website:
Each state party’s website will be judged on both objective and subjective qualities. Areas of judgment include quality of design, ease of use, relevance, timeliness and interactivity.
Email Outreach Campaign:
Closed January 15, 2010.
Facebook:
Half of the score for this category will come from the total number of fans/friends and half from the quality of your page/feed.
Twitter:
Half of the score for this category will come from the total number of followers and half from the quality of your feed.
Viral Video:
The videos will be judged on quality, effectiveness and reach. You can submit your top 3 and/or our judges will evaluate any that are emailed to us, linked from your website or in your YouTube account.
Independent Social Network:
Independent networks, like Ning or other custom community applications, will be judged on the number of members; the quality of posts, videos and pictures and the overall vibrancy of the community.
If you have any questions about the competition please call 225-753-3549 or email ecarmichael@srlc2010.com
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